Fort Worth, Texas, September 7, 2009 - Armed Forces Insurance (AFI) (afi.org) is gearing up for its second year as the exclusive and Official Insurance Partner of the Bell Helicopter Armed Forces Bowl, with a variety of new activities planned for the seventh annual post-season collegiate football game.

As part of the agreement, Armed Forces Insurance will take on three important roles: the Co-Presenting Partner of the Team Kickoff Luncheon, the Title Partner of the Armed Forces Adventure Area and the Presenting Partner of the Great American Patriot Award. The AFI logo will appear on the playing field's 25-yard line, and the company will participate in spots in ESPN's television and radio broadcasts, according to Brant Ringler, executive director of the Bell Helicopter Armed Forces Bowl.

“Armed Forces Insurance's involvement in the Bell Helicopter Armed Forces Bowl will play a big part in continued growth of the bowl game, as well as helping us honor an outstanding American military service member at halftime,” Ringler said.

The partnership agreement, which began in 2008, has AFI continuing as the Official Insurance Partner for the Bowl through the 2011 game. It's a natural fit for AFI, according to Retired Colonel Tom Dials, chairman and chief executive officer.

“Our partnership with the Bell Helicopter Armed Forces Bowl gives us an opportunity to recognize our members for their selfless service to our country,” said. “Participating in last year's presentation of the GAPA Award to General David Petraeus was the highlight of our involvement. We're eagerly anticipating our role in the Bowl festivities, including presenting the 2009 award to this year's recipient.”

About Armed Forces Insurance

AFI was founded in 1887 by military leaders with a single mission: to protect the people who protect our nation. The company provides premium quality, competitively-priced property and casualty insurance to military professionals throughout the United States and overseas. Headquartered in Leavenworth, Kansas, AFI understands that military members have unique circumstances and insurance needs, enabling the company to offer a level of personalized service that's unequaled in the industry. For more information, visit the Web site at www.afi.org or call 1-800-495-8234.

About the Bell Helicopter Armed Forces Bowl

The Bell Helicopter Armed Forces Bowl , owned and operated by ESPN Regional Television (ERT), will be televised live from Amon G. Carter Stadium on Thursday, December 31, at 11 a.m. (CST) on ESPN. The Bell Helicopter Armed Forces Bowl will feature schools from Conference USA and the Mountain West Conference.

With patriotic overtones featuring all five branches of the military, the 2009 Bell Helicopter Armed Forces Bowl will include a free fan festival Adventure Area hosted by Armed Forces Insurance and will showcase military hardware from all branches of service; a flyover; a demonstration by one of the top military skydiving teams; induction ceremonies on the field; a military band and honor guard; and the half-time presentation of the Armed Forces Insurance “Great American Patriot Award.”

Ticket prices for the Bell Helicopter Armed Forces Bowl are $50 for sideline seats, $40 for upper deck seats and $15 for end-zone tickets. Military veterans receive half off any $50 or $40 seat and active-duty personnel get in free via the Bell Helicopter Armed Forces Bowl corporate military ticket underwriting program. A portion of local ticket sales will go to designated military charities. Tickets for this year's game can be obtained by calling the Bell Helicopter Armed Forces Bowl office at 817/810-0012, or by going to the Web site for more information at www.ArmedForcesBowl.com.